Strategy Consultant | Content, digital, communication
Services
I offer a flexible approach, ranging from hands-on strategy development, including workshops, to team training, briefing and work supervision. I collaborate with stakeholders at all levels (C-levels, directors/managers, coordinators/specialists, internal/external) across various departments (marketing, communication, consumer insights, digital, data, PR, account service, strategy, creation, media, etc.).
​
Get in touch​
​
1
Content & Messaging Strategy
Defining your brand storytelling to cut through the noise and create meaningful connections with your audience.
Deliverables: Brand role & objectives, audience profiling, editorial line, content pillars & buckets, tone of voice, message matrix.
2
Social Media & Digital Channel Strategy
Maximizing your online presence by being more relevant and engaging on the right channels to drive more conversions.
Deliverables: Ecosystem mapping (user journey, channels' role), UX content & distribution strategy, social strategy, paid media strategy.
3
Annual Planning & 360 Campaign Strategy
Building actionable plans and effective integrated content and digital activations based on your business and communication priorities.
Deliverables: Yearly plan, campaign roll-out & connection plan, creative brief, editorial calendar, budget & effort allocation.
4
Research & Insights (category, consumers, cultural)
Helping you uncover strategic opportunities through analyzing your competition, consumers, and culture, leveraging proven methodologies.
Deliverables: Content & social media audit, competitive benchmark, consumer & cultural trends desk research, survey & stakeholder interviews.
5
Measurement & Optimization
Defining Key Performance Indicators based on your business problems and providing measurement intelligence to ensure KPI progression.
Deliverables: Measurement plan, channel performance analysis, dashboard & reporting, campaign post-mortem, optimization recommendations.
6
Operation & Training
Assisting your organization in effectively operating content and social media with a unified vision, actionable guidance, and clear processes.
Deliverables: Organizational structure assessment, stakeholder interviews, governance plan, process optimization, team training.