CV

Summary

Senior director-level strategic leader with 17 years of experience in content, digital and communication. I’ve been leading multidisciplinary teams for 8 years, delivering brand building and engagement projects for local and global brands.

I've been teaching digital and content marketing for more than 10 years, delivering lectures at various universities and providing training for organizations.

Skills

Content Strategy Digital Strategy UX Content Strategy Social Media Comms Planning Sponsorship Branded Content Content Audit

Analytics SEO Consumer & Cultural Trends Research

Relevant Experience

2023-Present

Strategy Consultant / Freelance Strategist

Develop content, digital, and communication strategies for AI startups, Telco, CPG, automotive, finance, and education brands.
Provide team training, coaching, and strategic process development.

2022-2023

Group Strategy Director - Sid Lee Montreal

Co-lead the strategy department involving team and practice development
Lead strategy and governance for clients such as Hyundai, IGA, Heart & Stroke Foundation, etc.
Drive growth by supporting new business efforts

2018-2022

Content Strategy Director - Sid Lee Montreal

Lead the content strategy practice across disciplines (branding, communication, digital, UX)
Craft and/or oversee impactful content strategies for clients such as Hyundai, Samsung, Heart & Stroke Foundation, IGA, Lowe’s, National Bank, Air Transat, CN, etc.
Drive growth by developing the content offering and by supporting pitches

2017-2018

Senior Manager, Brand Building - FIDO (Rogers)

Co-lead the brand team involving team development, overall brand message alignment, cross-functional collaboration and C-level reporting
Oversee content and sponsorship programs and campaigns including the management of partners such as agencies (creative, media), media platforms (Vice, Meta, X, etc.) and rights properties

2015-2017

Digital Strategy Director - Publicis Montreal

Lead the digital strategy department composed of digital/social strategists and community managers
Craft and/or oversee impactful digital strategies (including social media) for clients such as Coca-Cola, L’Oréal, Rogers, Abbott, etc.
Drive growth by supporting new business efforts

Education

2007

HEC Montreal

Bachelor of Science - Marketing & Communication

Awards

Strategy Awards, Idéa, SXSW Innovation Awards, ADC Awards, Short Awards.