Strategy Consultant | Content, digital, communication
I help brands get
attention and build
effective connections
with their audience
using digital and content marketing.
What I offer
I guide brands in defining their storytelling and how to express it in an effective and agile way across social media and digital platforms in order to get exposure and drive engagement that turns into conversions (acquisitions, leads, sales, etc.). I offer a comprehensive package, from strategy development to team training, encompassing governance and process improvement.
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Content & Messaging Strategy
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Social Media & Digital Channel Strategy
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Annual Planning & 360 Campaign Strategy
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Research & Insights (category, consumers, cultural)
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Measurement & Optimization
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Operation & Training
Benefit from successful content and digital strategy frameworks I have applied for both big and small brands.
With a 16-year career, leading strategy practices at top advertising agencies such as Sid Lee and Publicis, coupled with a brand lead role at Rogers Communications, I provide complementary strategic expertise in content, digital marketing, and communication.
My track record includes delivering proven results and winning awards across diverse industries, globally and locally, including telecommunications, travel, non-profits, cosmetics, food & beverage, government, pharmaceuticals, and more.
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The content and digital strategy frameworks I developed integrate insights and best practices from direct relationships with major platforms such as Meta (Facebook, Instagram), X (Twitter), Snapchat, YouTube, TikTok, and Vice Media.
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I am committed to a "no BS" approach, fostering transparent conversations and necessary provocations. I deliver actionable strategic work in an effective and fun way.
Clients &
Collaborations
Some brands I developed strategies for.
